Radio may be the single most reliable form of advertising irrespective of how. Period. There are more radio listeners in the united states than TV watchers and Newspaper readership. Plus, studies show that people retain information that they "hear" compared to information these people see or read. However radio advertising has two downsides: 1) It is expensive 2) Training must be done turn the station once they hear an advert. Make sure you match the station to your intended marketplace.
For instance, if the majority of the your projects are sold to an affluent middle-aged clientele, greatest to advertise on a station who's audience is composed of this same demographic. To take the right radio station, poll your very clients and request them what station(s) they listen in. If you commence to see a regular station banner in your survey, you will find there's good chance that discover more clients amongst that station's audience.
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